Catarina Ribeiro
Product Manager - Whitebook (Busca) at Afya
Rio de Janeiro, Brazil
Summary
👤
Senior🎓
Top SchoolCatarina Ribeiro is a Product Manager with 10 years of experience building data-informed products for healthcare and finance, currently leading search product strategy for Whitebook at Afya. She spans the full product lifecycle—hypothesis generation, offline ranking validation, ML-based reranking integration with ElasticSearch, and measuring impact with metrics like MRR and NDCG. Her background includes monetization work (pricing, upsell, checkout redesign) and leading engagement initiatives for Brazil’s largest medical portal, combining quantitative rigor with close collaboration across design, content and CX. Prior roles at Itaú gave her strong grounding in requirements, CRM-enabled MVPs and operational analytics with SQL/Tableau. She pairs curiosity and intuition to tackle hard product questions and is comfortable shipping technically complex solutions that directly improve user findability and business outcomes. Based in Rio de Janeiro, she’s currently deepening strategic product skills via an MBA in Digital Business at USP/ESALQ.
10 years of coding experience
3 years of employment as a software developer
Digital Business, Digital Business at MBA USP/EsalqBacharelado, Sistemas de Informação, Bacharelado, Sistemas de Informação at Universidade Federal Fluminense
Portuguese, German, English
Github Skills (7)
tpc7
rio6
benchmark5
database4
mysql3
docker-compose2
docker2
Github contributions (5)
catarinaribeir0/Supermarket
Jul 2016 - Jul 2016
Contributions:8 commits, 6 pushes, 1 branch in 1 day
catarinaribeir0/queries-tpch-dbgen-mysql
Jun 2016 - Jun 2016
TPC-H Benchmark para MYSQL
Contributions:10 commits, 9 pushes, 1 branch in 1 day
benchmarktpcdatabasemysql
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