Catherine Chan is a B2B e-commerce and ecosystem growth leader with over 11 years of hands-on experience building channel partner programs and merchant success operations across Malaysia and the broader Southeast Asian market. Currently Regional Channel Partner Lead at Alibaba.com, she has repeatedly designed partnership incentive structures, go-to-market plans, and training programs that scale seller onboarding and retention. Her background spans both marketplace operator roles and commercial brand management, giving her a rare blend of partner development, operations design, and revenue-driving execution. Catherine is skilled at turning data-driven insights into SOPs and automation to improve channel efficiency and profitability. She’s known for crafting practical training curricula and capacity-building initiatives that convert novice sellers into growth-ready merchants. Based in Kuala Lumpur, she brings a pragmatic, product-minded approach to partnership strategy and a surprising talent for injecting levity into high-stakes stakeholder management.
11 years of coding experience
5 years of employment as a software developer
STPM, Economics, STPM, Economics at SEK.MEN.KING EDWARD VII, Malaysia
Bachelor’s Degree, ECONOMIC , MAJOR IN BUSINESS, 1st Grade, Bachelor’s Degree, ECONOMIC , MAJOR IN BUSINESS, 1st Grade at Universiti Putra Malaysia
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Catherine Chan - Regional Channel Partner Lead at Alibaba.com