Summary
Chad Sakonchick is a serial founder and product-minded technologist with 13 years of experience building web products, automation, and go-to-market systems from Austin. He currently leads BetterLegal, creating business formation and compliance tools for SMBs, and runs Poseidon Imaging, a web development and marketing automation shop, after founding prior startups including Spacesift and Posima. Chad blends hands-on product and growth skills—having driven multi‑x increases in traffic, users, and revenue at LanternCRM and scaled integration revenues at Pervasive—with a knack for automating operations to grow businesses without bloating headcount. Comfortable across product, engineering, and marketing, he repeatedly ships customer-facing platforms that simplify complex workflows for nontechnical users. An operator at heart, he’s often building multiple products in parallel and focuses on pragmatic solutions that move businesses forward.
12 years of coding experience
12 years of employment as a software developer
BS, Convergent Media, ACTLab, BS, Convergent Media, ACTLab at The University of Texas at Austin