Changhun Lee is a data analyst with 13 years of experience, currently managing CRM campaigns, data analysis, and predictive modeling for Mercedes‑Benz Korea at Team X. He combines hands-on SQL and Python skills with Salesforce Marketing Cloud to execute targeted CRM sends, build propensity models, and deliver funnel and A/B test insights that have improved media CTR by 35% and dealer conversion by 15%. His work spans reporting, RFM segmentation, and data quality oversight, turning campaign telemetry into measurable sales impact and a 10% repurchase lift. Based in Seoul with a computer science degree from Sangmyung University, he also has software development and data engineering experience that helps bridge analytics and production systems. Notably, he pairs marketer-facing storytelling with rigorous modeling—extracting high-probability audiences to directly inform both CRM and media strategies.
13 years of coding experience
1 year of employment as a software developer
Bachelor of Science - BS, Computer Science, 3.59, Bachelor of Science - BS, Computer Science, 3.59 at 상명대학교
Contributions:2 PRs, 19 pushes, 2 branches in 2 years 5 months
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