Summary
Chaoran Lin is a marketing specialist with eight years’ experience driving global user acquisition and brand awareness for mobile games at NetEase Games, with hands-on responsibility for CBTs, soft launches and influencer campaigns across SEA, Japan, Europe and the Americas. She holds a master’s in Global Media Management from the University of Southampton and a bachelor’s in Communication and Media Studies, blending academic rigor with practical social media analysis skills. Her work spans integrated campaign planning, creative copy and asset coordination, agency collaboration and live-event representation, including managing NetEase’s only mobile presence at GDC 2018. Known for cross-cultural communication and partnership management, she has built influencer networks and localized campaigns for titles like UNO! Mobile, Knives Out and Eclipse Isle. Outside work she channels a creative eye into amateur photography and a fashion-focused YouTube channel, bringing consumer-facing storytelling into her marketing craft. Colleagues describe her as creative, intelligent and strategically minded with a knack for turning social insights into engaging campaigns.
8 years of coding experience