Charles Crous
Product Manager Personalisation (ML AI)
Western Cape, South Africa
Summary
👤
Senior🎓
Top SchoolCharles Crous is a product leader with 10 years’ experience building data-driven personalization, search, and recommendation platforms, currently driving AI-first product strategy at Takealot to boost discovery, engagement, and revenue for 4+ million customers. He blends hands-on data storytelling and analytics with product vision—having moved his portfolio from search operations to advanced personalization using ML, LLMs, and generative AI. His background spans fintech and payments, retail analytics, and SME-facing insight roles where he translated behavioral segmentation and text-mining into measurable business outcomes. Charles pairs technical fluency (data pipelines, experimentation, ML models) with UX and go-to-market execution, and has a track record of mentoring junior analysts and shipping first-of-kind analytics products. Outside corporate roles he’s delivered entrepreneurial product outcomes—turning a neglected property into a high-yield rental—showing practical project leadership and user-centric design. Based in the Western Cape, he describes himself as a data storyteller who uses design and narrative to turn analytics into action.
10 years of coding experience
5 years of employment as a software developer
BEng (Incomplete), Mechatronics, Robotics, and Automation Engineering, BEng (Incomplete), Mechatronics, Robotics, and Automation Engineering at Stellenbosch UniversityBCom, Economics, Marketing & Philosophy, BCom, Economics, Marketing & Philosophy at Stellenbosch University/Universiteit Stellenbosch
English, Afrikaans
Stackoverflow
145reputation
22kreached
5answers
3questions
Github Skills (8)
windows6
csv6
excel6
python6
r6
matplotlib6
rpy26
if-statement6
Github contributions (3)
CharlesCrous/springboard_data-science-intensive
Dec 2015 - Apr 2016
Contributions:52 commits, 49 pushes, 1 branch in 3 months
CharlesCrous/udacity_machine-learning-engineer-nanodegree
Feb 2016 - Feb 2016
Contributions:7 pushes, 1 branch in 1 day
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