Charles Lavery is a seasoned software engineering leader with 13 years of experience specializing in B2C Commerce and Salesforce Commerce Cloud demo engineering and platform-scale solutions. At Salesforce he leads demo engineering, driving generative AI-powered features that have been integrated into core offerings like Generative Page Designer, and he won the Fall ’23 Commerce Cloud AI Hackathon. His background spans hands-on ecommerce architecture, DevOps automation, and DX improvements for merchant and developer experiences, with prior roles leading major brand migrations to React-based storefronts and AWS orchestration. Known for turning demo assets into product-ready capabilities, he combines technical depth in tooling and monitoring with a pragmatic focus on delivery and scalability. Based in New Hampshire, he brings a systems-oriented approach rooted in early QA and networking test automation experience.
13 years of coding experience
20 years of employment as a software developer
Computer Science, Computer Science at University of New Hampshire
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Charles Lavery - Software Engineering PMTS at Salesforce