Summary
Chen Peng is a Senior Growth Manager with 11 years of experience helping Chinese products and brands scale into global markets, splitting time between North America and China. He has led cross-border go-to-market strategies and growth operations at Alibaba and DingTalk, built Alibaba Canada from the ground up, and orchestrated multi-team projects that drove merchant sales increases of 50–300%. A hands-on marketer and operator, he has launched large-scale shopping campaigns (11.11, 618), set up local warehousing for cross-border sellers, and consistently delivered top-three market growth for Canada. Earlier roles as co-founder and product marketing lead gave him direct e-commerce, supply-chain and influencer marketing experience, including hitting $0.5M sales in four months and award-winning product launches. Pragmatic and execution-focused, he combines strategic vision with proven ability to coordinate complex, cross-functional initiatives across China and North America.
11 years of coding experience
4 years of employment as a software developer
Master of Science - MS, Master of Science - MS at The University of British Columbia
Bachelor of Science - BS, Materials Science, Bachelor of Science - BS, Materials Science at Peking University
Digital Marketing Communication Diploma, Digital Marketing Communication Diploma at UBC Sauder School of Business
English, Chinese, Spanish, Chinese