Cheng Liu
Machine Learning Engineer at SmartNews China
Shanghai, Shanghai, China
Summary
👤
Senior🎓
Top SchoolCheng Liu is a Machine Learning Engineer with 11 years of experience building data-driven ad and feed systems, currently applying his expertise at SmartNews China in Shanghai. Previously a Staff Software Engineer at Baidu, he led initiatives that reduced low-quality ads to 3%, cut user dislikes by 10%, increased CTR by 4% and helped drive a 0.7 billion RMB revenue uplift through behavior modeling. He blends strong machine learning and data-mining skills with product-minded UX optimization to balance user experience and monetization. Cheng recently augmented his technical background with an MBA from Shanghai Jiao Tong University’s Antai College, signaling a focus on aligning ML solutions with business impact. An outcomes-oriented engineer, he’s recognized internally at Baidu with top awards for delivering measurable improvements at scale.
11 years of coding experience
6 years of employment as a software developer
Master of Business Administration - MBA, Master of Business Administration - MBA at Antai College of Economics & Management, Shanghai Jiao Tong University
English
Github Skills (14)
recommender8
ranking6
recommender-system6
machine-learning5
pypi4
python3
spelling2
french2
dictionary2
languagetool2
pdf1
vscode1
wordnet1
vscode-extension1
Programming languages (2)
Github contributions (5)
yinsn/ParaDance
May 2023 - Jan 2025
Offers a toolset for comprehensive, multi-faceted large-scale data analysis and optimizations
Contributions:9 releases, 9 PRs, 225 pushes in 1 year 8 months
smartnews/rsdiv
Jun 2022 - Jan 2023
Reranking for Multi-objective Optimized Recommender Systems
Contributions:18 releases, 47 reviews, 90 commits in 6 months
recommendermachine-learningrecommender-systemsrankingoptimized
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