Chengxu Han
SEM Specialist at Publicis Groupe
Old Toronto, Ontario, Canada
Summary
👤
Senior🎓
Top SchoolChengxu Han is an SEM specialist with 10 years of experience blending data-driven analysis and creative digital marketing to drive measurable business outcomes. He has shaped AI product operations at ByteDance—analyzing 400k+ data points and designing operational rules that saved the business significant manpower—while later executing SEO, email, and paid campaigns that lifted engagement and traffic across global markets. Comfortable at the intersection of Computer Science and Business, Chengxu moves between analytics, campaign execution, and cross-functional coordination with equal ease. Based in Toronto, he brings a multicultural perspective to marketing, having managed translations and campaigns across multiple regions and languages. Colleagues know him for turning complex metrics into compelling stories and for keeping a human touch in every data-driven decision.
9 years of coding experience
Bachelor of Business Administration - BBA, Business Administration (WLU) & Computer Science (UW), Bachelor of Business Administration - BBA, Business Administration (WLU) & Computer Science (UW) at Wilfrid Laurier UniversityBachelor's degree, Business Administration (WLU) & Computer Science (UW), Bachelor's degree, Business Administration (WLU) & Computer Science (UW) at University of Waterloo
Github Skills (28)
duolingo10
strava-api9
strava9
gpx9
skyline8
twitter8
wakatime8
explore7
lgbt7
poster7
gitlab6
eeprom6
youtube6
kindle6
kaios5
Programming languages (5)
Github contributions (5)
hanchengxu/message-card
Oct 2021 - Jun 2022
Contributions:1 release, 17 commits, 11 pushes in 8 months
hanchengxu/homepage-front
Mar 2021 - Dec 2022
HomePage
Contributions:3 releases, 208 commits, 2 PRs in 1 year 9 months
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