Summary
Cheyun Xia is a seasoned software engineer with 11 years of experience, currently scaling Meridian, Google’s open-source Marketing Mix Modeling solution. Based in Los Angeles, he has deep expertise in digital advertising systems, having previously worked on ActiveView for ad viewability and other large-scale ad measurement efforts at Google. His background spans quantitative and systems-focused roles, including a stint at Crabel Capital and research work at NUS, reflecting strong analytical roots from UCLA and Zhejiang University. Known for turning complex measurement and attribution challenges into production-grade systems, he blends research-minded rigor with pragmatic engineering for highly reliable, data-driven products.
11 years of coding experience
10 years of employment as a software developer
Non-graduate Electronic & Computer Engineering, Non-graduate Electronic & Computer Engineering at National University of Singapore
University of California, Los Angeles
Bachelor's degree at CKC Honors College Electronic & Electric Engineering, Bachelor's degree at CKC Honors College Electronic & Electric Engineering at Zhejiang University