Chloé Bataille
Commercial Director at KIPRUN
Greater Lille Metropolitan Area France
Summary
👤
Senior🎓
Top SchoolChloé Bataille is a Commercial Director and marketing strategist with 8 years of experience driving omnichannel growth and product launches in the sports retail sector, currently leading running commercial strategy for Decathlon across Eastern Europe. She combines deep technical SEO and eMarketing expertise—log and crawl analysis, tag management, GA/Data Studio—and hands-on media buying to optimize visibility and acquisition at the right cost. A proven trainer and coach, she builds digital capability across teams and translates technical recommendations into actionable business plans and local GTM execution. Her background as a product marketing manager and product owner gives her a strong product-to-market sensibility, evidenced by launches like the Decathlon PACER app and GTM Digital Tools. Agile-minded and challenge-oriented, she pairs market research and performance measurement with creative brand strategies, particularly in running and active categories. Outside work she channels endurance and curiosity into marathons, surfing and international travel, a personal drive that mirrors her professional focus on long-term strategy and continuous improvement.
8 years of coding experience
10 years of employment as a software developer
Master Political Sociology - Political Sciences, Master Political Sociology - Political Sciences at Uniwersytet Jagielloński w KrakowieMBA International, Marketing et communication, Marketing digital, MBA International, Marketing et communication, Marketing digital at ISEG Group - IONIS Education Group FranceProduct Manager Confirmé, product management, Product Manager Confirmé, product management at Thiga AcademyMaster de sciences politiques, Master de sciences politiques at Université de lille 2
English
Github Skills (3)
nodejs3
react3
typescript2
Github contributions (5)
chloe-decat/camp2_exercises
Nov 2017 - Jan 2018
Contributions:54 pushes in 1 month
chloe-decat/leprojetdechloe
Nov 2017 - Nov 2017
Contributions:3 PRs, 2 pushes, 3 branches in 1 day
monprojet
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