Summary
Chng Naiyun is a director and entrepreneur based in Singapore with 13 years of experience blending product development, digital marketing and e-commerce. He founded and led multiple ventures—from co-founding travel and social shopping startups to running Being Kids, a distributor for global toy brands across 80+ stores—and has hands-on engineering roots building Python/Django applications and mobile prototypes. Naiyun has repeatedly combined technical delivery (web performance, analytics, automation) with growth-focused tactics (SEO, SEM, user acquisition) to drive customer acquisition and revenue. He’s comfortable both leading teams and diving into code, having managed marketing automation platforms like Eloqua/HubSpot and built analytics dashboards and high-performing web experiences. A practical operator, he also runs a pet project retail brand (SUDDENLY CAT), illustrating his knack for product-first side ventures that become viable businesses.
13 years of coding experience
5 years of employment as a software developer
Ngee Ann Polytechnic
BSc, Investment and Financial Risk Management, BSc, Investment and Financial Risk Management at Bayes Business School
English, python