Summary
Chris Allison is a senior performance marketing leader with 14 years of experience driving profitable growth for mid-market and enterprise clients through paid search and full-funnel digital strategies. As Director of Paid Search at LAB700 and co-founder/technology lead at FULTRADE, he blends platform certifications (Google, Microsoft, Meta, LinkedIn, TikTok) with hands-on SaaS integrations, AI-first data strategies, and marketing operations to scale ad programs with budgets from $10k to $1M+ monthly. He has deep e-commerce and DTC experience, having managed global SEM programs, CRO, analytics, and omnichannel ad stacks for fashion brands and marketplaces. Comfortable briefing C-suite stakeholders and collaborating with marketing directors, he turns complex technical integrations into measurable KPI improvements. Based in Columbia, Missouri, Chris pairs a practitioner’s technical fluency in automation and workflow design with entrepreneurial experience building his own technology and marketing infrastructure. A detail that sets him apart: he routinely architects first-party data and AI pipelines to convert legacy ad signals into competitive advantage.
14 years of coding experience