Chris Astley
Co-Founder at The Website Guy
South Ribble, England, United Kingdom
Summary
👤
Senior🎓
Top SchoolChris Astley is a founder and hands-on e-commerce technologist with two decades of experience building and scaling consumer-focused online brands, most notably Vehicle Mats UK and a portfolio under Bebleys Ltd. He combines deep automotive expertise—30 years working on, preparing and even racing competition cars—with technical leadership in Magento, Shopify and custom PHP stacks, and now leads AI-driven automation and digital marketing through Recharge Digital. Chris uniquely bridges the garage and the server room: he understands vehicle fitment and manufacturing realities as well as multi-channel commerce, API integrations and Hyvä-enabled storefronts. A long-time freelancer turned agency co-founder, he still supports legacy clients while driving product, ops and technical strategy across his businesses. Outside work he cultivates Japanese maples and landscape photography, a reminder that his attention to detail applies equally to code, cars and craft.
10 years of coding experience
7 years of employment as a software developer
NVQ Level 2&3 Automobile/Automotive Mechanics Technology/Technician, NVQ Level 2&3 Automobile/Automotive Mechanics Technology/Technician at Blackburn College (UK)
Github Skills (7)
magento10
m2epro10
amazon10
dhl3
period3
transition2
maintenance2
Programming languages (1)
Github contributions (5)
m2epro/magento2-extension
Jun 2016 - Jan 2023
eBay / Amazon / Walmart Integration for Magento v2.x.x
Contributions:18 releases, 52 commits, 5 PRs in 6 years 8 months
ebaywalmartamazonmagento2e-commerce
m2ecloud/woocommerce-plugin
Sep 2023 - Apr 2025
Contributions:1 release, 29 pushes, 30 tags in 1 year 7 months
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