Chris Etches
Chief Executive Officer at plai
Stony Stratford, England, United Kingdom
Summary
👤
Senior🎓
Top SchoolChris Etches is a founder and CEO with nine years of executive experience scaling creative technology businesses and over two decades in interactive development. He leads pl.ai, a multi-reality studio that blends augmented reality, spatial computing, gaming and advertising to create striking, attention-grabbing experiences for clients. Previously he helped define mobile AR/VR offerings as Chief Future Technology Wizard at FourthWall and led creative strategy at Utinni Games, grounding his leadership in hands-on product and studio delivery. Chris’s background in Flash-era interactive work for brands like Nike, Xbox and BMW gives him a rare mix of low-level technical craft and modern immersive vision. Based in Stony Stratford, he frequently experiments publicly with new spatial concepts and welcomes conversations about AR, gaming and advertising innovation.
9 years of coding experience
8 years of employment as a software developer
HND Computing, HND Computing at University of Wales, Cardiff
Stackoverflow
1reputation
0reached
0answers
0questions
Github Skills (20)
sparkar9
calculator8
mediapipe8
video-processing7
audio-processing7
android7
tensorflow-lite7
computer-vision6
machine-learning6
stream-processing5
perception5
deep-learning5
inference5
pipeline-framework4
mobile-development2
Programming languages (3)
Github contributions (5)
chrisError/SparkTween
Jul 2019 - Feb 2020
A tiny teeny tween function for SparkAR
Contributions:27 commits, 22 pushes, 1 comment in 7 months
sparkar
homuler/MediaPipeUnityPlugin
Feb 2021 - May 2021
Unity plugin to run MediaPipe
Contributions:9 comments, 11 issues in 2 months
mediapipeunity
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