Senior Global Brand Manager at Wizards of the Coast
Bellevue, Washington, United States
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Summary
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Senior
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Top School
Chris Gleeson is a senior brand and product marketing leader with a decade of experience building go-to-market strategies and player-first campaigns for Magic: The Gathering at Wizards of the Coast. He combines deep editorial discipline—having led DailyMTG content and invented an internal Jira pipeline to protect sensitive releases—with hands-on product positioning, channel orchestration, and KPI-driven optimization for global launches. Known for cross-functional leadership, he mentors brand teams while partnering across creative, PR, community, and regional markets to translate narrative and mechanics into compelling campaigns. His background in narrative design and copywriting gives him a rare ability to fuse story-led creative with rigorous campaign execution. Based in Bellevue, WA, Chris brings a practical mix of content, product marketing, and operational rigor informed by earlier roles in automation and tooling as a longtime "digital firefighter." He thrives on turning complex brand and franchise calendars into seamless, measurable player experiences.
10 years of coding experience
9 years of employment as a software developer
Advanced Certificate in Irish Cultural Studies with Distinction, Irish Folklore; Modern Irish Literature; Irish and British History, Advanced Certificate in Irish Cultural Studies with Distinction, Irish Folklore; Modern Irish Literature; Irish and British History at Ulster University
Bachelor of Arts, Major in English, Minor in History, Bachelor of Arts, Major in English, Minor in History at Wake Forest University
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