Chris Larsen is a Principal consultant with over 20 years of hands-on experience helping mid-market and enterprise organizations extract measurable value from Salesforce-centered CRM and B2B customer engagement programs. He combines strategic vision, change management, and solution architecture expertise to lead discovery, roadmap, and implementation efforts across manufacturing, high-tech, nonprofit, and financial services sectors. Chris has led 50+ CRM strategy and blueprint engagements and driven multi-million-dollar program outcomes, often bridging executive priorities with detailed data, integration, and field-service design work. He coaches technical teams to be advisory—teaching consultants how to surface business concerns alongside technical solutions—and has a practical knack for translating legacy systems into modern Salesforce architectures. Based in West Chester, PA, he balances deep product and platform governance know-how with a creative background in technical journalism and publishing that informs clear communication and user-focused design. Colleagues value him for blending pragmatic program delivery with thoughtful mentorship and a rare willingness to step back and reconnect with clients’ mission and people.
11 years of coding experience
35 years of employment as a software developer
B.A., Technical Journalism, B.A., Technical Journalism at Colorado State University
Contributions:2 PRs, 33 pushes, 2 branches in 4 years 10 months
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