Chris Luke is a serial founder and product-focused technologist with 11 years of experience building eCommerce, ad tech, and data-driven products, now founding an AI legal payments company as CEO. He blends hands-on full-stack and analytics engineering with senior product leadership, having led teams that managed $100M in ad spend, shipped Shopify Plus integrations driving $20M+ revenue, and automated marketing ops for enterprise clients like Volkswagen. Comfortable moving between strategy and execution, he has repeatedly reduced operational friction through automation and API-driven dashboards while keeping strong brand and UX discipline. His background spans startups and finance—technical product work at Goldman Sachs and large-scale SaaS and CRM rollouts—complemented by an MBA and formal project management training. Based in Chattanooga, Tennessee, he’s equally at home mentoring engineering teams and designing creative growth campaigns, an approach that produced open-source and pandemic-era community solutions like a zero-fee local delivery app.
11 years of coding experience
6 years of employment as a software developer
Master of Business Administration - MBA, Master of Business Administration - MBA at Middle Tennessee State University (MTSU)
The University of Utah
Undergrad Digital Marketing, Undergrad Digital Marketing at Brigham Young University
Why Not Earth is a marketing agency with a philanthropic streak. Besides providing world-class digital development, tech training, and AI-based marketing campaigns for our clients, we also donate these services in support of social and environmental NGOs around the world. Why Not Earth does the tech that helps you make Earth a better place to live.
Contributions:22 commits, 4 PRs, 22 pushes in 4 months
Contributions:31 PRs, 431 pushes, 23 branches in 9 months
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