Summary
Chris Lynch is an experienced IT Director and former CTO with 15 years building tailored eCommerce and integrated digital platforms that reduce cost of sale and boost online revenue. Based in Cardiff, he has led bespoke commerce projects across food, fashion, homeopathy, fitness and print verticals, translating complex business needs into cohesive eMarketing and shopping experiences. At Gravit-e he authored an Amazon-bestselling book on SEO, reflecting a practical focus on discoverability and growth as much as engineering. Now leading IT at Source Insurance, he blends strategic leadership with hands-on platform design and operations. Known for bridging commercial objectives and technical delivery, he often surfaces deceptively simple optimisations that materially improve conversion and performance.
15 years of coding experience
English