Chris Metcalfe
Director at How Might We
Western Cape, South Africa
Summary
🤩
Rockstar🎓
Top SchoolChris Metcalfe is a Director and co-owner of How Might We, a Cape Town–based UX research studio that helps organisations embed customer insight into product and service strategy. With roughly a decade of focused UX experience and earlier roots in industrial design, sound engineering and event production, he specialises in qualitative research, research ops and training that make ongoing user research practical for teams. He previously led customer-centric initiatives at Deloitte Digital Africa—building usability labs, running Design Thinking workshops and mapping complex service journeys for large enterprises. Known for making experiences disappear when they work well, he’s deliberately narrowed his practice to research in the last two years to keep customer-centred design from being the forgotten step. A scholarship stint in Malmö and a background in sound and photography underscore his multidisciplinary approach and knack for human-centred storytelling.
8 years of coding experience
11 years of employment as a software developer
Btech, Industrial Design, Btech, Industrial Design at Cape Peninsula University of TechnologyNational Diploma, Professional Photography, National Diploma, Professional Photography at City VarsityNational Diploma, Sound Engineering, National Diploma, Sound Engineering at DamelinScholarship, Interaction Design, Scholarship, Interaction Design at Malmö högskola / Malmö University
Github Skills (71)
cms10
payloadcms10
databases10
sqlite-database10
creative-commons10
backend10
javascript10
docker-compose10
laravel10
payload10
database10
content-management-system10
sqlite10
typescript10
full-stack10
Programming languages (9)
Github contributions (5)
Because789/payload
Sep 2024 - Mar 2026
Payload is the open-source, fullstack Next.js framework, giving you instant backend superpowers. Get a full TypeScript backend and admin panel instantly. Use Payload as a headless CMS or for building powerful applications.
Contributions:22 pushes, 11 branches in 1 year 6 months
Because789/astro-docs
Mar 2024 - Oct 2024
Astro documentation
Contributions:13 pushes, 6 branches in 7 months
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