Lead Principal Software Engineer at The Trade Desk
Bradmore, England, United Kingdom
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Summary
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Senior
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Top School
Chris Riddle is a Lead Principal Software Engineer with 11 years of experience focused on distributed systems, big data, automated testing and shortening feedback cycles to boost team performance. Based in Bradmore, UK, he has progressed through engineering and leadership roles at The Trade Desk, MOO and OpenTable, blending hands-on architecture with people-focused management. He excels at translating complex, data-heavy requirements into reliable, scalable systems and coaching teams to operate at their best. A mathematician by training (BSc Hons, University of Bath), he brings a quantitative mindset to system design and a habit of reducing uncertainty through automation and measurement. Notably, his career shows a pattern of stepping into roles that scale both technology and teams, from leading development squads to defining platform-level engineering standards.
11 years of coding experience
20 years of employment as a software developer
BSc(Hons) Mathematics, BSc(Hons) Mathematics at University of Bath
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