Chris Tung is a global marketing leader and entrepreneur who has spent over a decade shaping some of the world’s most influential consumer and commerce brands, currently serving as Chief Marketing Officer at Alibaba Group. He built Alibaba’s signature campaigns—most notably the Tmall 11.11 Global Shopping Festival and the Taobao Maker Festival—while creating the “Uni Marketing” methodology that helps hundreds of thousands of brands run data-driven campaigns across Alibaba’s ecosystem. His career blends senior roles at PepsiCo, L’Oréal and Procter & Gamble with two successful startups—an early ISP and a digital agency that became VMLY&R China—bringing both corporate scale and scrappy product instincts. Technically curious beyond marketing, he has a hands-on interest in software, reverse engineering and multiple programming languages, reflecting a rare mix of creative strategy and technical fluency. Trained in industrial engineering at the University of Michigan, he pairs analytical rigor with big-idea brand storytelling to drive measurable growth across global markets.
10 years of coding experience
5 years of employment as a software developer
Master's degree Industrial Engineering, Master's degree Industrial Engineering at University of Michigan
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Chris Tung - Chief Marketing Officer at Alibaba Group