Summary
Christian Bonilla is an Executive Vice President and media executive with 17+ years building programmatic, analytics-driven advertising solutions across Publicis, GroupM, and Annalect. He leads large cross-channel investment teams and has overseen strategy and budget allocation for video, display, social, audio and linear media while applying sabermetrics-inspired analytics to optimize media performance. Christian has a proven track record launching scalable products and service layers—creating $100M in revenue at GroupM—and building data frameworks and standardized SQL architectures for global ID-based audience targeting. He blends hands-on technical experience (ETL, data stores, macros for DSP QA) with people-first leadership, designing training programs and hiring for curiosity and analytical rigor. A Brooklyn native and lifelong stats-driven baseball fan, he uniquely translates sabermetric thinking into team design and campaign optimization. He is open to collaborating with leaders in media, ad tech, and marketing to advance value-based buying and measurement.
7 years of coding experience
9 years of employment as a software developer
BS Operations Research and Industrial Engineering, BS Operations Research and Industrial Engineering at Cornell University
Spanish