Summary
Christopher Whitman is a revenue-focused entrepreneur and sales leader with 13+ years scaling adtech, podcast monetization, and branded content businesses across the U.S. As VP Sales, West at Adelaide he helps advertisers optimize media using a proprietary attention-based AU score that blends eye-tracking, media signals, and outcome data across 19+ channels. He co-founded Glassbox Media and Open Grid to commercialize creator-driven audio content and experiential e-commerce, pairing product-first thinking with programmatic and direct-sold revenue strategies. Christopher has a track record of building partnerships with major publishers and brands (BuzzFeed, PepsiCo, NBA, Johnson & Johnson) and advising platforms that connect creators and audiences at scale. He also serves on the board of National Sawdust, reflecting a long-standing commitment to culture and creative communities beyond pure commerce. Based in Los Angeles and grounded in a finance and film studies BBA from Emory, he blends analytical rigor with creative sensibility to drive growth in media and tech.
13 years of coding experience
6 years of employment as a software developer
Bachelor of Business Administration (BBA) Finance Film Studies, Bachelor of Business Administration (BBA) Finance Film Studies at Emory University - Goizueta Business School