楚学友 Albert Chu is the founder and CEO of YouReputation®, a Shanghai-based crisis management and brand reputation firm that leads responses to 30+ nationally trending corporate crises in China each year. With 11+ years bridging corporate PR, government affairs, and media—ranging from senior roles at major food brands to reporting and documentary work—he combines newsroom instincts with boardroom strategy. He specializes in high-pressure stakeholder communications, crisis narrative design, and systemic reputation recovery, coaching founders and C-suite leaders through decisions that must be made under uncertainty. A published author and former CMO, he pairs hands-on operational experience running marketing and PR teams with institutional knowledge of regulatory and media ecosystems. His background in broadcast journalism and advanced training in integrated marketing communications give him an uncommon ability to shape persuasive narratives across platforms. Colleagues describe him as strategically calm under fire, turning disruptive incidents into opportunities for organizational transformation.
11 years of coding experience
12 years of employment as a software developer
Master of Arts (M.A.), Radio and Television Art, Master of Arts (M.A.), Radio and Television Art at Communication University of China
Postgraduate Degree, IMC, Postgraduate Degree, IMC at 香港大学SPACE中国商业学院
Contributions:19 commits, 17 pushes, 1 branch in 6 months
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