Summary
Chun Chu is an experienced consumer goods executive with over two decades in leadership across Greater China and APAC, currently serving as CEO of Sichuan Swellfun after a 10+ year tenure at Diageo where he advanced from General Manager roles to Managing Director, Greater China. He blends deep commercial and marketing roots from Heineken and Ogilvy with strategic P&L stewardship, brand building, and market expansion expertise across premium drinks. Based in Shanghai, Chun is skilled at navigating multinational operations, joint ventures and regional go-to-market complexity while driving premiumization and channel transformation. His background in sociology and psychology plus an MBA from HKUST inform a people-centric approach to change and consumer insight-driven strategy. An operator who moves between corporate and entrepreneurial contexts, he’s known for translating global brand DNA into localized growth agendas.
11 years of coding experience
16 years of employment as a software developer
Bachelor of Arts (B.A.), Sociology & Psychology, Bachelor of Arts (B.A.), Sociology & Psychology at Hong Kong Baptist University
Hong Kong University of Science and Technology (HKUST)
English, Chinese, Chinese