Summary
Collin Ching is a Senior Data Scientist in Los Angeles with a decade of experience applying statistical modeling and experimentation to optimize marketing performance across enterprise and consumer brands. He has built marketing mix models, internal experimentation platforms, and A/B/geo experiments at companies including Warner Bros. Discovery, Facebook, BetterHelp, and Getty Images, translating analytics into measurable ROI. Proficient in R, Python, SQL, Tableau and Excel, he blends rigorous statistics with practical product and growth thinking to drive business decisions. Collin’s background in marketing analytics and hands-on experimentation work means he often bridges marketing strategy and engineering implementation, enabling regional teams to run robust tests at scale. He shares projects and write-ups on GitHub and Medium, reflecting a commitment to reproducible analysis and clear communication.
10 years of coding experience
6 years of employment as a software developer
Crystal Springs Uplands School
Bachelor's degree, Statistics, Bachelor's degree, Statistics at University of California, Los Angeles
English, Chinese, Chinese, French