Connor Wilkinson is a data product leader with 11 years of experience shaping ecommerce analytics, experimentation and optimisation at scale, rising through multiple senior roles to become Head of Data Product at Asda. He blends strategy, reporting and account management with hands-on product delivery to drive measurable commercial outcomes across retail verticals. Skilled at translating behavioural insights into product experiments, he builds teams and governance that turn data into repeatable growth levers. Based in the Greater Leeds Area, he pairs a pragmatic, people-focused leadership style with deep operational knowledge of ecommerce data stacks. Outside work he’s curious about human behaviour—a trait that informs his user-centric approach—and once ran around a rugby pitch, now cheering from the sidelines.
11 years of coding experience
5 years of employment as a software developer
University of Leeds
BSc Music Technology, BSc Music Technology at Leeds Beckett University
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