Summary
Cordelia Xiao is a founder and CEO with nine years of cross-border e-commerce and growth strategy experience, specializing in TikTok commerce, influencer marketing, and market entry across the US, Europe, and China. She scaled enterprise operations at AliExpress Europe overseeing a $10B GMV business and led Taobao programs that grew merchant coverage from 30K to 2.9M in 12 months, earning Alibaba’s Red Strawberry Award. As founder of Abox she grew a clothing subscription to 150K subscribers, raised $10M from top VCs, and built AI-driven personalization that cut CAC well below industry averages. Now leading Midas Touch Partners, she combines hands-on creative and live-streaming production with full-funnel paid and retention strategies, and has closed multiple $1B+ enterprise clients. Her background blends strategy consulting at BCG, startup founding, and product-operational execution—an uncommon mix that informs pragmatic, data-driven go-to-market playbooks.
9 years of coding experience
9 years of employment as a software developer
Master of Business Administration (MBA), Business Administration and Management, General, Master of Business Administration (MBA), Business Administration and Management, General at Stanford University Graduate School of Business
New York University Shanghai Center
New York University
Bachelor of Applied Science (B.A.Sc.), Industrial Design, Bachelor of Applied Science (B.A.Sc.), Industrial Design at Shanghai Jiao Tong University
English, Chinese, Japanese