Summary
Cordell Yee is a creative entrepreneur and product-focused design leader with 11 years of experience building consumer-facing experiences and creative IP. As CEO of Superculture he bridges celebrity talent, brand partnerships, and IP licensing to create culturally-tuned creative campaigns and products. Previously he led product design work on high-impact initiatives at Facebook including Reels, Rooms, and News Feed video, and has hands-on startup experience as a cofounder/CPO of Mappify and design lead at early-stage ventures. He blends design sensibility with product and business strategy—comfortable shipping UX patterns, monetization features, and go-to-market creative work. Based in Los Angeles, Cordell has a track record of turning playful, moment-driven ideas (see itiswhatitis.fm media buzz) into visible cultural products. He pairs a finance background from Penn State with a designer’s curiosity and a penchant for making the most of the moment.
11 years of coding experience
4 years of employment as a software developer
Bachelor of Science (B.S.) Finance, Bachelor of Science (B.S.) Finance at Penn State University