Summary
Craig Ayre is a technical lead and founder with nine years of software engineering experience who blends hands-on development with consultancy leadership through Softwayre and a current Technical Lead role at HubSpot. He specialises in augmenting client teams across data, finance, and e-commerce, delivering high-quality, agile solutions from a remote-first UK base. Comfortable operating at both strategic and implementation levels, he moves between collaborative team coaching and deep technical problem-solving. His mathematics degree underpins a pragmatic, analytical approach to system design and delivery. Unusually for a consultant, he combines ongoing client-facing engagements with in-house service delivery, giving him a wide perspective on real-world scaling and integration challenges.
9 years of coding experience
3 years of employment as a software developer
BSc (Hons), Mathematics, BSc (Hons), Mathematics at Northumbria University