Summary
Craig Loomis is a senior product leader with 19 years of experience building and commercializing medical devices and diagnostic solutions, currently serving as Senior Director of Product Management at Rivanna. He blends deep upstream strategy and customer insights with hands-on product execution, having led POCUS and ECG portfolios at GE Healthcare and launched new ultrasound lines that achieved double-digit growth. As founder of True Horizon, he provides consulting services that bridge startup agility and enterprise rigor, and he previously led product at a handheld ultrasound startup, Vave Health. His background in computer engineering (BS/MS) and an MBA from Chicago Booth enable him to navigate technical complexity, regulatory environments, and go-to-market strategy. Notably, he has technical roots as a systems engineer and 6-sigma Black Belt, giving him a rare combination of engineering discipline and commercial leadership. Based in Milwaukee, he is comfortable scaling products across global markets while advising early-stage teams.
19 years of coding experience
28 years of employment as a software developer
BSCE Computer Engineering, BSCE Computer Engineering at Rochester Institute of Technology
MBA Marketing and Organizational Behavior, MBA Marketing and Organizational Behavior at The University of Chicago Booth School of Business