Summary
Craig Morton is a Senior Lecturer and transport-energy researcher with nine years of academic experience studying how citizen behaviour drives the adoption and spatial diffusion of low-carbon technologies. Based at Loughborough University's Transport Studies Group, he combines quantitative spatial analysis with policy-focused modelling—work that has informed EV diffusion studies and national transport emissions forecasting. His background spans UK and EU projects at Leeds, Aberdeen and Trinity College Dublin, reflecting a mix of applied modelling, policy evaluation and infrastructure risk assessment. Trained in transportation (PhD) with foundations in ecological economics and economics, he brings an interdisciplinary lens that links micro-level motivations to macroscale energy demand patterns. Notably, his research emphasizes not just what people adopt but where and why adoption clusters emerge, making his work valuable for targeted decarbonisation policy.
9 years of coding experience
Doctor of Philosophy (PhD), Transportation, Doctor of Philosophy (PhD), Transportation at University of Aberdeen
Master of Science (M.Sc.), Ecological Economics, Master of Science (M.Sc.), Ecological Economics at The University of Edinburgh
Bachelor of Arts (B.A.), Economics, Bachelor of Arts (B.A.), Economics at The University of Stirling