Summary
Craig Olson is a lead data scientist with a decade of experience applying ML and advanced analytics to customer-centric problems in retail, currently shaping product assortment and consumer engagement strategies at Nike. He specializes in lifetime value modeling, non-contractual churn prediction, customer interest aggregation, and multi-modal product similarity using visual, text, and behavioral embeddings. His background includes building predictive LTV platforms at Zodiac (now part of Nike) and translating transactional big-data insights into executable marketing programs at American Express. Craig combines rigorous applied statistics (MS, Villanova) with hands-on engineering across production ML systems, and he’s known for making complex retention and recommendation signals immediately actionable for product and merchandising teams.
10 years of coding experience
4 years of employment as a software developer
Bachelor of Science - BS, Mathematics, Statistics, Bachelor of Science - BS, Mathematics, Statistics at University of Vermont
Master of Science - MS, Applied Statistics, Master of Science - MS, Applied Statistics at Villanova University