Founder & Principal Consultant at Guided North Consulting
Minneapolis, Minnesota, United States
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Summary
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Senior
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Top School
Craig Paulnock is a digital platforms and product leader with 20+ years of experience founding and scaling mission-driven digital services across healthcare, nonprofit, retail, and media. He has led teams of 20–70, managed multi‑million dollar budgets, and delivered high‑impact platforms—from Target’s mobile channel that grew to 35% of site traffic to an open-source YMCA platform adopted by 300+ associations. Known for bringing clarity to messy, regulated environments, he blends pragmatic product strategy, platform modernization, and hands-on delivery while prioritizing accessibility, privacy, and operational stability. Craig also applies AI-assisted tools to accelerate discovery and prototyping without ceding human judgment, and now advises nonprofits and civic organizations through his Guided North practice. Based in Minneapolis, he pairs an MBA and psychology background with a proven track record of turning constrained resources into sustained digital value.
9 years of coding experience
7 years of employment as a software developer
Master of Business Administration - MBA, Leadership, Innovation, Entrepreneurship, and Marketing, Master of Business Administration - MBA, Leadership, Innovation, Entrepreneurship, and Marketing at UMN Carlson School of Management
Bachelor of Arts - BA, Psychology, Bachelor of Arts - BA, Psychology at Augsburg University
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Craig Paulnock - Founder & Principal Consultant at Guided North Consulting