Craig Watson is a product leader and founder with 13+ years of experience building and scaling consumer and AI products, currently serving as VP of Product at Synthesia. He has founded and exited two startups (Soundwave acquired by Spotify; Retro Patents sold privately) and led major cross-functional programs at Spotify that influenced the company’s core revenue stream. Passionate about applying frontier AI models to real user problems, he co-founded Arro to bring qualitative research to scale and coaches product teams through his Product Buffs practice. His background as a qualified lawyer gives him a rare blend of commercial, IP and product judgement that shapes pragmatic decision-making. Based in the UK, he balances tech leadership with a hands-on, maker mindset—bass guitarist, Liverpool fan and longtime tech manager—bringing both creative energy and operational rigor to teams.
13 years of coding experience
16 years of employment as a software developer
M.A. (Dubl), M.A. (Dubl) at Trinity College Dublin
Solicitor Professional Practice Course, Solicitor Professional Practice Course at Law Society of Ireland
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