Craig Wattrus is a product design and applied research leader with 13 years of experience building cross-functional teams and shipping design-driven products across healthcare, fintech, retail, and B2B markets. Currently a Founding Applied Researcher at Obvious, he blends hands-on coding with agent orchestration and whiteboard-driven strategy to turn research into production. He has a track record of scaling design organizations and launching GenAI tooling—from MakerOS for local manufacturers to R&D at Crafty that boosted operational efficiency and self-serve capabilities. Previously he led developer experience design at PayPal/Braintree and drove revenue-focused experimentation at Foxtrot, where his work contributed to a multi-million dollar uplift. Based in Belmont, MA, Craig pairs entrepreneurial instincts from founding Maatskappy with practical systems thinking rooted in a Computer Science background.
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Craig Wattrus - Founding Applied Researcher at Obvious