Business Intelligence Analyst at Lake Michigan Credit Union
Grand Rapids, Michigan, United States
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Summary
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Senior
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Top School
Craig White is a Business Intelligence Analyst with 12 years of analytics and data engineering experience and a long history of hands-on software development dating back to the 1980s. He specializes in data conversion, normalization, and designing user-friendly reporting interfaces using MS Access, SQL, VBA, and Crystal Reports to turn messy legacy systems into actionable insights. At Lake Michigan Credit Union he leads BI efforts, after prior roles squeezing analytics out of poorly designed marketing systems at Amway and managing dozens of in-house databases at Steelcase. Comfortable bridging IT and business, he builds tools for both end users and senior management to improve decision-making and team visibility. His career includes deep longevity at publishing and enterprise organizations, showing an aptitude for pragmatic modernization rather than chasing the latest stacks. Based in Grand Rapids, Michigan, he brings institutional knowledge and a knack for extracting value from stubborn data sources.
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Craig White - Business Intelligence Analyst at Lake Michigan Credit Union