Cristian Buzeta is an Assistant Professor at Universidad de Chile with a PhD in Applied Economics from the University of Antwerp and over a decade of experience bridging academic research and industry practice. His research centers on social media and marketing communications, probing why people engage with platforms and how those motivations shape brand-related behaviors. He has taught and led research across multiple Chilean and Belgian universities, blending quantitative methods with real-world media and market insights. Before academia he accumulated commercial and research roles in media measurement and market intelligence, giving his work a pragmatic, data-driven edge. Cristian’s profile reflects a rare combination of rigorous econometric training and hands-on experience in media industries, enabling actionable recommendations for marketers and policymakers. Based in Santiago, he continues to translate audience behavior into strategic communication frameworks that inform both scholarship and practice.
10 years of coding experience
12 years of employment as a software developer
Master of Science - MSc, Marketing, Master of Science - MSc, Marketing at Universidad de Chile
Doctor of Philosophy - PhD, Applied Economics, Doctor of Philosophy - PhD, Applied Economics at Universiteit Antwerpen
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