Cristina Paoli
ECRM Lead at Smartbox Group
Dublin, Ireland
Summary
👤
Senior🎓
Top SchoolCristina Paoli is an eCRM leader with eight years’ experience designing data-driven CRM lifecycles and multi-channel campaigns across nine European markets from her base in Dublin. At Smartbox Group she now manages a 21.8 million-customer base and leads a team focused on retention, reactivation and maximizing lifetime value. Cristina blends hands-on technical skills—HTML/CSS/JS email development, Power BI reporting and front-end experience with React—with a strategic focus on measurable revenue impact. She has a track record of building robust testing and segmentation frameworks, running A/B experiments and translating results into growth. Comfortable mentoring and scaling small teams, she also brings a management engineering background that informs her analytical, process-oriented approach. Colleagues rely on her ability to bridge technical execution and commercial outcomes across languages and markets.
8 years of coding experience
1 year of employment as a software developer
Bachelor's degree Management Engineering, Bachelor's degree Management Engineering at Sapienza Università di Roma
Italian, English, French
Github Skills (6)
calculator7
tax6
typescript1
javascript1
nodejs1
react1
Programming languages (1)
Github contributions (5)
cpaoli/ComPETe
Jan 2018 - Feb 2018
Contributions:1 PR, 8 pushes, 2 branches in 29 days
reactcompetejavascriptnodejstypescript
cpaoli/youtube-api
May 2018 - Aug 2018
Contributions:4 pushes, 2 branches in 3 months
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