Summary
Cristina Santamarina is a product leader with 11 years of experience helping organisations adopt practical, responsible AI across public sector, non-profit and higher education contexts. Currently Product Director at Unit4, she pairs hands-on product strategy with enterprise delivery, previously leading data and brand-monitoring products for fashion and luxury at Launchmetrics. She’s an established educator and author—her LinkedIn Learning course on Waterfall to Agile reached 100k+ learners and is included in a PMI certificate—who also mentors teams on product analytics and AI integration. Cristina founded multiple ventures and led tech-for-good projects in global health, bringing rare experience from early-stage startups to M&A and large program delivery. Based in Córdoba, Spain, she blends a political science and business education with a knack for translating complex AI concepts into actionable roadmaps and trainings. Notably, her coaching work has directly impacted over 1,000 product professionals, reflecting a commitment to scalable capability building.
11 years of coding experience
10 years of employment as a software developer
Political Sciences and International Relationships, Political Sciences and International Relationships at Universidad Complutense de Madrid
Administración y Dirección de Empresas, Administración y Dirección de Empresas at Universidad Nacional de Educación a Distancia - U.N.E.D.
German, English, Spanish, French, Italian