Summary
Crys Moore is a Director of Product Design with 12 years’ experience crafting consumer-facing mobile and web experiences at the intersection of finance and healthcare. She has led cross-functional teams to ship 0-1 products and scale design systems that support billions in assets and multi‑billion annual transaction volume. At Optum she redesigned an app homepage for 22M+ users, unified bill pay across dozens of payers, and drove a medical weight loss pilot to rapid digital adoption and higher utilization. Comfortable in regulated environments, she turns research and quantitative data into actionable strategy and uses vision prototypes to align stakeholders around complex initiatives like AI and claims adjudication. A founding designer at a startup and former manager at Betterment, she blends startup scrappiness with enterprise rigor and builds design cultures through mentorship, rituals, and inclusive hiring. Based in Pennsylvania, she pairs an art-and-technology background with measurable business impact, often surfacing product opportunities through novel research and synthesis techniques.
12 years of coding experience
7 years of employment as a software developer
Bachelor of Arts (B.A.) Critical Visual Studies, Bachelor of Arts (B.A.) Critical Visual Studies at Antioch University-Los Angeles
Masters of Professional Studies Interactive Technology, Masters of Professional Studies Interactive Technology at New York University
Sculpture / Furniture Design, Sculpture / Furniture Design at School of the Art Institute of Chicago