Dale Sande is a Principal Engineer with 14 years of experience, currently shaping Alaska Airlines’ Auro Design System and driving an enterprise-wide shift to HTML custom elements and cross-team open-source development. He blends deep front-end architecture expertise with a coach-and-evangelist style, mentoring designers and engineers to adopt scalable, accessible UI component patterns and modern development practices. Dale has a long track record of building design systems and style-guide-driven workflows for companies ranging from Microsoft and REI to Best Buy and startups, consistently prioritizing semantic HTML, performance, and accessibility. He led transitions from siloed team development to shared, inner-source models that reduce duplication and accelerate delivery across diverse tech stacks. Based in Issaquah, WA, he pairs hands-on engineering with education—having taught advanced front-end topics at CodeFellows—and often surfaces pragmatic process changes as well as technical solutions.
14 years of coding experience
17 years of employment as a software developer
Certification, JavaScript: Advanced Web Application, Certification, JavaScript: Advanced Web Application at University of Washington
Associates, Visual Communications, Associates, Visual Communications at Madison College Business Technology
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Dale Sande - Principal Engineer at Alaska Airlines