Summary
Dale Sattler is an experienced front-end developer and designer with nine years of practice across agency, freelance and academic settings, currently teaching at Toi Ohomai Institute of Technology in the Bay of Plenty. He combines deep practical skills in Wordpress theme and plugin development, HTML5/Flash ad-serving and rich banner development, JavaScript, CSS and ActionScript with a background in illustration and UX-focused design. His career spans large international agencies like Ogilvy & Mather and boutique studios he co-founded, giving him both rigorous process experience and hands-on client-facing agility. Dale’s work blends technical craftsmanship with pedagogy—mentoring junior developers and translating industry practices into curriculum—while still taking on remote freelance projects when creative problems call for it. He brings a rare mix of legacy adtech expertise (Mediamind, DoubleClick Studio, Flashtalking) and modern web standards, making him especially strong at bridging old and new digital advertising platforms.
9 years of coding experience
12 years of employment as a software developer
Bachelor of Media Arts Honors, Graphic Design, Bachelor of Media Arts Honors, Graphic Design at Waikato Institute of Technology
Bachelor of Social Sciences, Geography, Bachelor of Social Sciences, Geography at Waikato University
BMA, Graphic Design, BMA, Graphic Design at Wintec - Waikato Institute of Technology