Dallas Peters is a product designer with 11 years of experience crafting usable, engaging digital products from concept through delivery. Based in Amarillo, Texas, he blends UI design, user research, and front-end development to translate business goals and user insights into high-fidelity prototypes and measurable feature improvements. His background spans agency work, freelance branding, and long-term product roles—most notably nearly a decade at American Bible Society where he led interviews, motion prototypes, and performance-driven optimizations. Currently at RoleModel Software, he focuses on pragmatic, research-informed solutions that balance aesthetics with measurable UX outcomes. Colleagues rely on him to make complex information clear and to advocate for data-backed design decisions.
11 years of coding experience
9 years of employment as a software developer
Associate of Arts - AA Graphic Design, Associate of Arts - AA Graphic Design at The Art Institutes
Graphic Design, Graphic Design at West Texas A&M University
Contributions:36 PRs, 141 pushes, 5 branches in 11 months
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Dallas Peters - Product Designer at RoleModel Software