Summary
Dan Alexilewis is a business coach and founder with 11 years blending software product development, design and business strategy to help SMEs and NGOs innovate and scale. Based in Gothenburg, he co-founded Eddy (SaaS) and runs Katoa Consulting, where his "Pay it Backwards" coaching model blends affordability with community-funded scholarships. His background in architectural design and cooperative governance (Enspiral, Root Systems) gives him a rare talent for translating complex technical trade-offs into clear organisational decisions and financial models. He’s a hands-on product steward who still codes, leads UX work, and architects serverless TypeScript/React solutions when needed. Known for pragmatic experimentation, Dan builds resilient processes—like an algorithmic pay model he implemented at Root Systems—that align incentives and foster transparency. He combines creative futurism with operational rigor to drive capability development, reduce risk, and unlock decentralised collaboration.
11 years of coding experience
14 years of employment as a software developer
Entrepreneurial Enterprise, Entrepreneurial Enterprise at University of Portsmouth
Barch, Architecture, Barch, Architecture at Victoria University of Wellington
University Entrance, General Studies, University Entrance, General Studies at Raphael House Rudolf Steiner School
Swedish, nz sign language, English