Summary
Dan Garner is a veteran ecommerce entrepreneur and technologist who founded On Tap in 2006 and has been shaping commerce platforms since the early days of online retail. He guided the creation of a tool sold to Magento in 2014 that became Visual Merchandiser and is the longest-serving official Magento Solution Partner in the UK, while also working across BigCommerce, Shopify and Akeneo PIM. Dan combines hands-on product and platform delivery with executive-level consultancy for clients from SMEs to £3bn+ enterprises, and runs distributed teams across the UK, Estonia, India, Sri Lanka and Vietnam. Beyond agency leadership he concurrently leads and advises multiple ventures, demonstrating a blend of product-building, global delivery and long-term client stewardship that keeps support at the heart of his offering. An unexpected thread through his career is repeatedly turning internal products into market-facing solutions that scale across thousands of commerce sites.
9 years of coding experience
10 years of employment as a software developer