Summary
Dan Macpherson is a marketing and community engagement leader with 17 years’ experience driving mass reach and brand likability from Newmarket, Ontario. As Chief Engagement Officer at neighbur and long-time VP and owner roles within SNAP Newspaper Group and snapd Inc., he has conceptualized and delivered 1,500+ campaigns across government, NGOs, municipalities and SMEs using apps, augmented reality, social media, web and print. He combines strategic project management and creative problem solving to generate leads and build networks that consistently move audiences at scale. Known for blending traditional media savvy with emergent digital platforms, he has repeatedly turned local community initiatives into million-person touchpoints. His academic background in Adult Education & Global Change underpins a people-centered approach to engagement and learning-driven campaign design.
15 years of coding experience
Masters, Adult Ed & Global Change, Masters, Adult Ed & Global Change at Linköping University