Summary
Dan Moroni is an entrepreneur and product leader with 11 years of experience building mobile experiences, live-streaming platforms, and experiential brand activations that blend sports, design, and technology. As founder of THE SHO and owner of Whimsy Creative Studio, he has shipped custom streaming apps, raised early-stage funding, and produced viral live events while scaling Hoopbus from a regional proof-of-concept to a nationwide, multi-vehicle operation. He combines hands-on mechanical and product engineering roots (SolidWorks, UAV and ocean drone product work) with proven operations and partnership skills, having grown budgets to $1.5M+ and collaborated with NBA/WNBA, Nike, Puma and major foundations. Based in Los Angeles, he’s known for turning playful physical activations—like custom carts and EV conversions—into disciplined, revenue-driving programs and for integrating software, fabrication, and touring logistics into cohesive customer experiences.
11 years of coding experience
18 years of employment as a software developer
California Polytechnic State University, San Luis Obispo
Aragon High School